ZYN is a premium nicotine pouch brand stocked on our retail website. The project involved creating digital assets to support product promotion across web and email channels.

The brief was to develop web banners and newsletters within strict brand guidelines, leaving limited flexibility while preserving ZYN’s established look.

The design response focused on clear product hierarchy, bold promotional messaging and careful use of the approved colour palette. Multiple variations were created while keeping the brand experience recognisably ZYN.