SKE partnered with Drifter to create a co-branded range combining SKE devices with Drifter e-liquids. The project focused on bringing both identities together within one cohesive packaging system.

The brief was to integrate the Drifter logo and signature swirl into the existing SKE packaging while ensuring both brands remained clear and recognisable.

The design response retained SKE’s core colour hierarchy while refining the layout, spacing and information structure for a cleaner and more effective presentation. Drifter’s visual language was introduced throughout the range without disrupting SKE’s established identity.