The SALT concept was developed around the horizontal line used on the packaging. I expanded this element into a series of modern blocks that defined the campaign’s layout and visual character.

The brief was to keep the direction minimal and product-focused, giving each flavour prominence while making the overall brand feel more refined.

A minimal base palette, precise compositions and lighting created in Blender 3D software added depth while preserving the minimal aesthetic. The new direction was applied across posters, showcards and flavour menus.