Dr.Frost is defined by its frozen visual language, using cool blue tones, ice textures and bold typography to communicate freshness and intensity. The challenge was to evolve this established aesthetic without making the campaign feel repetitive.

Following the company takeover, the brief was to refresh the brand and launch the Arctic Edition range. As every flavour featured an icy profile, the campaign needed to retain the core blue palette while introducing a more contemporary and energetic direction.

The final direction translated the refreshed identity across posters, display units, billboards, newsletters and digital assets. Consistent use of icy textures, bold typography and dynamic layouts created a cohesive campaign that felt updated while remaining unmistakably Dr. Frost.