Drifter Desserts
Visual Identity, Campaign Design, Event Branding, Pos & Retail
Pos & Retail
Campaign Design
PROJECT GALLERY
OVERVIEW
A playful campaign identity was created for Drifter Desserts to showcase the range through rich, indulgent visuals. Juicy dessert imagery and colours taken from the packaging were used to build a bold and recognisable look across print and digital touchpoints.
CHALLENGE
The challenge was to create a dessert-led campaign that felt appetising and distinctive while staying aligned with the wider Drifter brand. The visuals needed to highlight flavour variety clearly and maintain consistency across different formats.
EXECUTION
The campaign was developed using vibrant dessert photography, bold layouts and a colour palette drawn directly from the packaging. This visual approach was applied across social media, posters, web banners, flavour cards and retail materials to create an engaging brand experience.
OUTCOME
The final direction gave the dessert range a more appetising and premium presence. It helped each flavour feel distinct, made the collection easier to navigate and strengthened its impact across retail and promotional materials.
Available for freelance projects, full-time roles, and creative collaborations.